
THE MOCKINGBIRD TIMES
Your Holiday Freight Intelligence Report — Where Planning Beats Panic
Holiday Season Edition | The Newsletter That Separates Champions from Casualties
🔥HOLIDAYS ARE COMING TO CRUSH UNPREPARED SHIPPERS

THE HOLIDAY FREIGHT REALITY CHECK
Here's what most shippers don't understand: Christmas and New Year's represent the most challenging periods overall for shippers, as heightened consumer demand, limited driver availability, and end-of-quarter shipping deadlines collide to create severe market pressure.
THE MOCKINGBIRD DIFFERENCE: While other logistics partners are scrambling for capacity, Mockingbird Logistics, LLC — a proud part of Sureway and ATS — has already secured the trucks you'll desperately need. That's the advantage of 70+ years of combined holiday shipping expertise.
🎯 SURVIVAL STRATEGIES: THE CHAMPIONSHIP PLAYBOOK
Strategy #1: Flexibility Wins Championships
Rigid pickup and delivery windows make it harder and more expensive for carriers to meet your needs, while offering flexibility allows carriers to plan efficient routes. Even shifting your schedule by a few hours can save your budget during peak periods.
MOCKINGBIRD EXECUTION: Our Sureway and ATS network gives us the flexibility to optimize routing while maintaining YOUR timeline security. We don't ask you to compromise — we engineer solutions.
Strategy #2: Communication Prevents Disasters
Before a holiday, confirm that your consignees will be open and able to receive freight to avoid an unexpected truck arriving at an empty facility. This seems obvious, yet it destroys budgets every single year.
WHY THIS MATTERS: Your freight security depends on coordination. Mockingbird Logistics, LLC doesn't just move loads — we secure OUTCOMES through relentless communication.
Strategy #3: Lead Time is Your Secret Weapon
Aim for at least 48-72 hours of lead time before pickup, erring on the higher side of that range the closer you get to a major holiday. Last-minute bookings during holidays equal premium rates and maximum stress.
THE MOCKINGBIRD ADVANTAGE: Give us 72+ hours, and watch us work magic. Our 154,000+ carrier network through Sureway and ATS means we're securing capacity while competitors are still making phone calls.
📊 LOGISTICS INTELLIGENCE BRIEFING
The Post-Holiday Freight Tsunami
CRITICAL INSIGHT: Don't expect to wake up on Dec. 26 to a completely normal supply chain. Pent-up demand delayed over the holiday collides with limited capacity availability, keeping rates elevated for several days.
Smart shippers plan for the REBOUND, not just the holiday itself.
Mid-Week Holiday Chaos
Mid-week holidays like Independence Day create especially sharp disruptions to freight capacity. When Wednesday is a holiday, the entire week becomes a logistics battlefield.
Backhaul Opportunities
Drivers looking to return home for the holidays often take discounted loads headed in their direction, while freight bound for remote destinations can be much harder to cover, sometimes at premium rates.
MOCKINGBIRD MASTERY: We leverage backhaul intelligence to optimize your freight movement while maintaining security and reliability.
⛽ FUEL MARKET OUTLOOK: WINTER REALITY CHECK
Holiday Fuel Dynamics
WHAT'S DRIVING THE MARKET:
Winter blend diesel production reducing supply capacity
Holiday freight surge increasing demand across all corridors
Refinery maintenance schedules impacting regional availability
Weather disruptions creating supply chain bottlenecks
WINTER FORECAST: Expect fuel market volatility through January as heating oil demand competes with diesel production. Arctic blasts create regional shortages, while holiday freight keeps consumption elevated.
THE SMART APPROACH: Partner with logistics providers who optimize fuel efficiency through intelligent routing. Mockingbird Logistics, LLC leverages our Sureway and ATS network to minimize fuel waste while maximizing reliability.

🚛 CARRIER CAPACITY CORNER
The Holiday Capacity Crunch Explained
WHY TRUCKS DISAPPEAR:
Drivers prioritize home time during major holidays
Reduced operational hours at shipping and receiving facilities
Weather-related disruptions compounding capacity constraints
Backhaul imbalances creating regional shortages
THE MOCKINGBIRD SOLUTION: Our Sureway and ATS partnership means when one carrier's capacity tightens, we have 153,999 other options. Your freight security doesn't depend on ONE truck — it depends on an ECOSYSTEM of solutions.
🔮 JANUARY FORECAST: WHAT'S COMING
Post-Holiday Market Predictions
EXPECT THE FOLLOWING:
Week 1 (Jan 1-7): Severe capacity constraints as pent-up demand floods the market
Week 2 (Jan 8-14): Gradual capacity recovery but elevated rates persist
Week 3 (Jan 15-21): Market stabilization begins as operations normalize
Week 4 (Jan 22-31): Return to seasonal baseline with weather wildcards
WINTER WILDCARDS:
Polar vortex events shutting down northern freight lanes
Ice storms creating multi-day disruptions
Equipment failures in extreme cold
Driver availability challenges in harsh conditions
PREPARATION BEATS PANIC: Mockingbird Logistics, LLC is already positioning capacity for January challenges. While others react to problems, we PREVENT them.
💪 THE MOCKINGBIRD GUARANTEE
Security is Our ONLY Priority
HERE'S THE TRUTH: Mockingbird Logistics, LLC — a proud part of Sureway and ATS — exists for ONE reason: securing your freight through ANY challenge.
NO MATTER WHAT HAPPENS:
Holiday capacity crunch? We're already locked in.
Post-holiday freight tsunami? We've allocated resources.
Weather disruptions? Alternative routes are mapped.
Last-minute changes? Our 24/7 team is ready.
WE DON'T MAKE EXCUSES. WE SECURE LOADS.
Your freight security isn't a "nice-to-have" — it's our MISSION. When capacity disappears and logistics partners start making excuses, Mockingbird delivers CERTAINTY.




